Feeding America

WORK SAMPLES

At Feeding America, I served as a Donor Communications Manager, overseeing strategic campaign development and message amplification for a portfolio of 50+ corporate partners. From national campaigns to high-impact social content, I helped translate complex initiatives into clear, compelling messaging that celebrated generosity, inspired action, and embodied the organization’s voice and mission.

Partners Include:

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FEATURED WORK

Included: Holiday Campaign Recognition | Copywriting + Strategy | Multi-Stakeholder Coordination

Channels: Social Media | Email | Blog | Web | Earned Media

Strategic Partner Recognition Across 30+ Holiday Campaigns

📌 Context: Feeding America’s holiday season is marked by over 30 active corporate partner campaigns — from in-store fundraisers to digital activations. Each campaign presents a unique opportunity to spotlight generosity, amplify impact, and thank partners publicly. My role was to lead the planning, messaging, and execution of recognition efforts across all campaigns — ensuring each brand received thoughtful, on-brand visibility while aligning with internal strategy, partner guidelines, and legal standards.

🧠 My Role:

Developed and executed a recognition plan to feature 30+ corporate partners across multiple platforms during the holiday season (social, web, press, email)
Wrote and edited partner-facing copy tailored for different campaign types (e.g., round-up at register, donation match, holiday products)
Collaborated with Feeding America’s social, media, web, and development teams to align messaging cadence and avoid overlaps or duplication
Navigated UBIT compliance by crafting awareness-first messaging that informed the public about giving opportunities without direct solicitation
Served as the central point of contact for campaign tracking, message approvals, and cross-departmental coordination

Elevance Health + Feeding America: Advancing Food as Medicine

Included: Long-Term Partnership Stewardship | Strategic Recognition | Rapid Response Campaigns

Multi-Faceted Communications for a Multi-Year, Multi-Stakeholder Partnership

📌 Context: Elevance Health Foundation is one of Feeding America’s leading Visionary partners and a key player in advancing the Food as Medicine movement across the network. 2024-2025 saw major milestones for the partnership — a national Food as Medicine summit, a 21-food-bank convening, and the release of multiple Food as Medicine reports. My role has been to shape, guide, and implement a cohesive communications strategy that ensures Elevance receives meaningful, mission-aligned recognition across moments big and small.

🧠 My Role:

Served as a day-to-day communications lead, proactively collaborating with internal teams and Elevance’s relationship manager to align on strategy, messaging, and deliverables
Developed and executed partner recognition across key tentpole moments, including Hunger Action Month and Food is Medicine Day
Regularly advised on new storytelling and recognition opportunities, while maintaining clear communication channels with food banks, partners, and internal stakeholders
Led the development of communications plans and creative assets (toolkits, sample copy, customizable press releases) to support scalable, localized amplification across the network

🤝 Cross-Functional Collaboration:

Partnered with colleagues in Research & Innovation, Marketing, and Development to ensure comms efforts reflected shared goals and audience needs
Actively contributed to internal and external partner meetings, applying feedback in real-time and helping translate vision into action

🏁 Outcomes:

Helped solidify Elevance’s position as a leading force in the Food as Medicine space
Delivered thoughtful, agile communications that met the moment — whether months in the making or turned around in less than a day
Strengthened trust and visibility across Feeding America, Elevance, and 21 partner food banks

100 Million Meals with Hy-Vee: A Multi-Year Campaign of Community Impact

Included: Long-Term Corporate Campaign | Multi-Channel Storytelling | Strategic Messaging

Channels: Social | Local Earned Media | In Store | Event | Web

📰 Campaign Overview & Timeline

Launched March 1, 2023, and spanned 20 months, wrapping up in early 2025
Raised 102 million meals via a mix of register round‑ups, supplier donations, and food rescue programs
Partnered with 18–19 food banks across Hy‑Vee’s eight/nine‑state region and more than 50 national suppliers (e.g. General Mills, Smithfield, Hormel)

🧠 My Role:

Supported recognition across multiple milestones, including Hunger Action Month, Giving Tuesday, and the campaign finale
Helped boost Hy-Vee’s visibility as a mission-aligned corporate leader through thoughtful, customized communications

🏁 Multi‑Channel Activations

Customer engagement via in-store rounding up
Promotions linked to Hy‑Vee INDYCAR Race Weekend in July 2023 at Iowa Speedway to amplify visibility
Shared impact through social media, press releases, partner toolkits, and internal communications.

🏆 Recognition & Awards

Received the 2024 Gold Halo Award and Best of the Best Halo Award from Engage for Good in recognition of impact and partnership excellence