​
Spec Work
This section features select spec work created for brands I admire. These pieces highlight my ability to understand a brand’s voice, study its audience, and craft copy that feels authentic to its world. For now, you’ll find caption concepts developed for Vacation as part of a creative application.
My brief was to channel Vacation’s iconic tone and get creative with caption ideas that could live naturally in their world.
Product Image:
Vacation® Classic Whip Glow has arrived, and we’re worried your sunscreen routine may never recover.Due to the rapturous responses and glowing reviews we’ve received about our luxurious new product, our Department of Daytime Decadence would like to gently warn you: This opulent addition to our lineup of solar protections may cause increased lounging, prolonged mirror-gazing, and a total inability to return to ordinary sunscreen. Whipped to airy perfection and infused with broad-spectrum SPF 30, this lightweight mousse looks like dessert, applies like a dream, and protects like a pro. Even a single dollop has been known to elevate leisure levels to previously unrecorded heights. So please, luxuriate responsibly, apply liberally, and bask eternally. Because life is too short for lackluster sunscreen. Available now at Vacation.inc.
Non-Product Image:
Legend has it, Vacation® was once home to a highly illustrious and deeply bronzed secret society of sunscreen devotees: the Private Order of Outdoor Leisure (P.O.O.L.). While their precise activities remain shrouded in mystery, it is widely believed they convened bi-quarterly under strict, champagne-fueled confidentiality to debate matters of national relaxation, sunscreen innovation, and shoulder rub exploration.The image above, discovered deep within the climate-controlled wing of our official office archives, is believed to be the only known photographic evidence of this bikini-clad convocation.According to our in-house leisure historians, this rare moment was captured just seconds after the induction ceremony of newly initiated member Weldon Perrot, former Head of our Sector of Swimtrunk Scope and Sizing. A momentary shortage of Brut appears to have caused a brief lapse in protocol, allowing an anonymous lensman to snap what would become the stuff of sun-kissed legend.Though we may never fully understand what unfolded beneath their striped cabanas of secrecy, the whispered lore of P.O.O.L. still echoes through the marble halls of our corporate bodega to this day.